:root {
  --ink: #171614;
  --muted: #6f6963;
  --paper: #fbfaf8;
  --cream: #f2ede7;
  --sand: #d9cec2;
  --line: #dcd7d1;
  --white: #ffffff;
  --max: 1240px;
  --radius: 2px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { max-width: 100%; display: block; }
button, input, textarea, select { font: inherit; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: -4rem;
  z-index: 9999;
  padding: .75rem 1rem;
  background: var(--ink);
  color: var(--white);
  text-decoration: none;
}
.skip-link:focus { top: 1rem; }
.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0);
  white-space: nowrap; border: 0;
}
.shell { width: min(calc(100% - 48px), var(--max)); margin-inline: auto; }
.section-pad { padding: 96px 0; }

.announcement {
  min-height: 33px;
  padding: 7px 20px;
  background: var(--ink);
  color: var(--white);
  text-align: center;
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(251,250,248,.96);
  border-bottom: 1px solid rgba(220,215,209,.8);
  backdrop-filter: blur(10px);
}
.header-inner {
  min-height: 78px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.brand {
  font-size: 29px;
  line-height: 1;
  letter-spacing: .20em;
  font-weight: 600;
  text-decoration: none;
}
.site-nav { display: flex; align-items: center; gap: 26px; }
.site-nav > a {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: .08em;
  text-decoration: none;
  padding: 10px 0;
}
.site-nav > a:hover { opacity: .58; }
.site-nav .nav-cta {
  border: 1px solid var(--ink);
  padding: 11px 16px;
}
.menu-toggle { display: none; }

.hero { padding: 38px 0 70px; }
.hero-grid {
  display: grid;
  grid-template-columns: .86fr 1.14fr;
  gap: 52px;
  align-items: center;
  min-height: 660px;
}
.hero-copy { max-width: 560px; }
.eyebrow {
  margin: 0 0 16px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .17em;
  text-transform: uppercase;
}
h1, h2, h3, p { margin-top: 0; }
h1, h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  letter-spacing: -.025em;
  line-height: .99;
}
h1 { font-size: clamp(56px, 6vw, 88px); margin-bottom: 28px; }
h1 em { font-weight: 400; }
h2 { font-size: clamp(40px, 4vw, 61px); margin-bottom: 24px; }
h3 { font-size: 22px; margin-bottom: 8px; }
.hero-lede {
  max-width: 520px;
  color: var(--muted);
  font-size: 18px;
  line-height: 1.65;
  margin-bottom: 31px;
}
.button-row { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 23px; }
.button {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  min-height: 48px;
  padding: 12px 20px;
  border: 1px solid var(--ink);
  text-decoration: none;
  text-transform: uppercase;
  letter-spacing: .10em;
  font-size: 11px;
  font-weight: 600;
  transition: .2s ease;
}
.button-dark { background: var(--ink); color: var(--white); }
.button-dark:hover { background: #37332f; }
.button-light { background: transparent; color: var(--ink); }
.button-light:hover { background: var(--white); }
.text-link {
  display: inline-block;
  text-underline-offset: 5px;
  text-decoration-thickness: 1px;
  font-size: 13px;
}

.image-placeholder {
  display: grid;
  place-items: center;
  background:
    linear-gradient(145deg, rgba(255,255,255,.35), rgba(255,255,255,0)),
    linear-gradient(135deg, #d9cec2 0%, #eee7df 52%, #c6b7aa 100%);
  color: rgba(23,22,20,.55);
  border: 1px solid rgba(23,22,20,.08);
  text-align: center;
}
.hero-visual { min-height: 650px; }
.placeholder-label {
  max-width: 320px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
  padding: 22px;
}
.placeholder-label small {
  display: block;
  margin-top: 8px;
  font-size: 10px;
  font-weight: 400;
  letter-spacing: .05em;
  text-transform: none;
}

.category-section { background: var(--white); }
.section-heading { margin-bottom: 45px; }
.split-heading {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 70px;
  align-items: end;
}
.split-heading p:last-child {
  color: var(--muted);
  max-width: 520px;
  margin-bottom: 10px;
}
.category-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.category-card {
  text-decoration: none;
  border: 1px solid var(--line);
  background: var(--paper);
  transition: transform .22s ease, box-shadow .22s ease;
}
.category-card:hover { transform: translateY(-4px); box-shadow: 0 14px 30px rgba(0,0,0,.06); }
.card-image { aspect-ratio: 4 / 5; }
.card-image span { font-size: 11px; letter-spacing: .14em; font-weight: 600; }
.card-copy { padding: 24px 24px 28px; }
.card-kicker {
  margin-bottom: 8px;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: .11em;
  font-size: 10px;
}
.card-copy h3 { font-family: Georgia, "Times New Roman", serif; font-weight: 400; font-size: 29px; }

.editorial { background: var(--cream); }
.editorial-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 78px;
  align-items: center;
}
.editorial-image { min-height: 670px; }
.editorial-copy { max-width: 560px; }
.editorial-copy > p:not(.eyebrow) { color: var(--muted); font-size: 17px; line-height: 1.75; }
.feature-list { border-top: 1px solid #cfc7bf; margin: 37px 0 34px; }
.feature-list > div {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 16px;
  padding: 20px 0;
  border-bottom: 1px solid #cfc7bf;
}
.feature-number { font-size: 10px; letter-spacing: .1em; padding-top: 4px; }
.feature-list strong { display: block; margin-bottom: 3px; font-size: 14px; }
.feature-list p { margin: 0; color: var(--muted); font-size: 13px; }

.process { background: var(--paper); }
.centered { text-align: center; max-width: 720px; margin-inline: auto; }
.centered > p:last-child { color: var(--muted); }
.process-grid {
  list-style: none;
  padding: 0;
  margin: 56px 0 48px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.process-grid li { padding: 31px 26px 35px; border-right: 1px solid var(--line); }
.process-grid li:last-child { border-right: 0; }
.process-grid span { display: block; margin-bottom: 42px; font-size: 10px; letter-spacing: .12em; }
.process-grid h3 { font-family: Georgia, "Times New Roman", serif; font-weight: 400; font-size: 24px; }
.process-grid p { color: var(--muted); font-size: 13px; margin-bottom: 0; }
.centered-cta { display: flex; justify-content: center; gap: 10px; flex-wrap: wrap; }

.video-feature { background: var(--ink); color: var(--white); }
.video-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 76px; align-items: center; }
.video-copy p:not(.eyebrow) { color: #c4beb7; max-width: 470px; }
.video-copy .text-link { color: var(--white); }
.video-placeholder {
  min-height: 420px;
  display: grid;
  place-items: center;
  align-content: center;
  gap: 20px;
  background: linear-gradient(135deg, #35312e, #6b625a);
  border: 1px solid #4d4742;
  color: #eee9e4;
  font-size: 11px;
  letter-spacing: .12em;
}
.play-button {
  width: 66px; height: 66px;
  display: grid; place-items: center;
  padding-left: 4px;
  border: 1px solid #eee9e4;
  border-radius: 50%;
  font-size: 18px;
}

.decision-cta { background: var(--sand); }
.decision-inner { text-align: center; max-width: 780px; }
.decision-inner > p:not(.eyebrow) { max-width: 610px; margin-inline: auto; color: #554f49; }
.centered-buttons { justify-content: center; margin-top: 30px; }

.site-footer { background: #0f0f0e; color: #eeeae5; padding: 74px 0 26px; }
.footer-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 90px; padding-bottom: 58px; }
.footer-brand { max-width: 330px; }
.brand-footer { display: inline-block; margin-bottom: 25px; }
.footer-brand p { color: #aaa49e; font-size: 13px; }
.footer-brand > a:not(.brand) { color: #eeeae5; font-size: 12px; }
.footer-links { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; }
.footer-links h3 {
  margin-bottom: 18px;
  color: #aaa49e;
  text-transform: uppercase;
  letter-spacing: .13em;
  font-size: 10px;
  font-weight: 600;
}
.footer-links a { display: block; margin: 9px 0; color: #eeeae5; text-decoration: none; font-size: 13px; }
.footer-links a:hover { text-decoration: underline; text-underline-offset: 4px; }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 30px;
  padding-top: 22px;
  border-top: 1px solid #2f2d2a;
  color: #8f8a84;
  font-size: 10px;
}
.footer-bottom p { margin: 0; }
.legal-links { display: flex; flex-wrap: wrap; gap: 18px; }
.legal-links a { color: inherit; text-decoration: none; }

@media (max-width: 1000px) {
  .site-nav { gap: 17px; }
  .site-nav > a { font-size: 10px; }
  .hero-grid { grid-template-columns: 1fr 1fr; gap: 34px; }
  .hero-visual { min-height: 560px; }
  .editorial-grid, .video-grid { gap: 45px; }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .process-grid li:nth-child(2) { border-right: 0; }
  .process-grid li:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
}

@media (max-width: 820px) {
  .shell { width: min(calc(100% - 32px), var(--max)); }
  .section-pad { padding: 70px 0; }
  .menu-toggle {
    display: grid;
    gap: 4px;
    width: 42px;
    height: 42px;
    place-content: center;
    border: 0;
    background: transparent;
  }
  .menu-toggle span:not(.sr-only) { display: block; width: 22px; height: 1px; background: var(--ink); }
  .site-nav {
    display: none;
    position: absolute;
    top: 78px;
    left: 0;
    right: 0;
    padding: 18px 24px 26px;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
  }
  .site-nav.is-open { display: flex; }
  .site-nav > a { padding: 12px 0; font-size: 12px; }
  .site-nav .nav-cta { margin-top: 10px; text-align: center; }
  .hero { padding-top: 20px; }
  .hero-grid { grid-template-columns: 1fr; min-height: auto; }
  .hero-copy { padding: 54px 0 20px; }
  .hero-visual { min-height: 560px; }
  .split-heading, .editorial-grid, .video-grid, .footer-grid { grid-template-columns: 1fr; }
  .split-heading { gap: 5px; }
  .category-grid { grid-template-columns: 1fr; }
  .card-image { aspect-ratio: 5/4; }
  .editorial-image { min-height: 550px; }
  .video-placeholder { min-height: 360px; }
  .footer-grid { gap: 48px; }
}

@media (max-width: 560px) {
  .shell { width: min(calc(100% - 24px), var(--max)); }
  .announcement { font-size: 9px; letter-spacing: .1em; }
  .header-inner { min-height: 68px; }
  .site-nav { top: 68px; }
  .brand { font-size: 24px; }
  h1 { font-size: 52px; }
  h2 { font-size: 41px; }
  .hero-lede { font-size: 16px; }
  .hero-visual { min-height: 450px; }
  .button-row .button { width: 100%; }
  .editorial-image { min-height: 430px; }
  .process-grid { grid-template-columns: 1fr; }
  .process-grid li { border-right: 0; border-bottom: 1px solid var(--line); }
  .process-grid li:nth-child(3) { border-bottom: 1px solid var(--line); }
  .process-grid li:last-child { border-bottom: 0; }
  .footer-links { grid-template-columns: 1fr 1fr; }
  .footer-bottom { flex-direction: column; }
}